One subscription replaces Triple Whale + Madgicx + Smartly + Hyros. No per-seat fees, no surprise overages, no contracts.
Dedicated CSM, custom contract, MSA, on-prem ML, white-glove migration from your current stack.
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Connections | |||
| Meta · Pinterest · TikTok · Snap · Google | |||
| Shopify (orders, products, customers) | |||
| Klaviyo + email connectors | — | ||
| Amazon Ads | — | — | |
| Attribution & analytics | |||
| Server-side CAPI fan-out (EMQ 8+) | |||
| Click capture (gclid · fbclid · twclid · ttclid) | |||
| Multi-touch (last · first · linear · time-decay) | |||
| Markov + Shapley attribution | — | ||
| MMM (synthetic priors) | — | ||
| Real-data PyMC MMM | — | — | |
| Incrementality testing (geo + holdout) | — | ||
| Automation | |||
| Rules engine (visual builder) | 5 rules | Unlimited | Unlimited |
| Bandit budget allocator | — | ||
| Dayparted pacing | — | ||
| Custom per-brand guardrails | — | — | |
| Creative | |||
| Auto-tagging (vision + audio) | |||
| pCPA prediction | |||
| Variant generation | — | ||
| A/B test framework + z-test | — | ||
| Intelligence & ops | |||
| AI Copilot | 50/mo | 1,000/mo | Unlimited |
| Anomaly alerts | Email + Slack | Email + Slack + webhook | |
| Outbound webhooks (Scale) | — | — | |
| Public REST API + SDKs | — | ||
| Account | |||
| Brands | 1 | 3 | 10 |
| Seats | 1 | 5 | Unlimited |
| History retention | 30 days | 12 months | Unlimited |
| SSO (Google · Microsoft · Okta) | — | — | |
| SLA | — | Best-effort | 4hr response |
We sum monthly spend across every connected ad account. If you cross your tier ceiling for two consecutive months we'll flag the upgrade — no surprise overages.
No. Each tier includes its seat count in the price. Adding seats above the included limit is free at Scale; on Growth it's $20/seat/mo above 5.
Yes. Monthly plans cancel at the end of the billing cycle. Annual plans (15% discount) are pro-rated through the term.
Full SQL/CSV export available from the dashboard at any time. We retain your data for 30 days post-cancellation in case you reactivate, then it's deleted from our systems within 14 days.
No — we're the tooling layer your agency uses. Most of our design partners are in-house operators OR an agency running BHmetrics on behalf of multiple clients (the Scale tier is built for this).
Copilot has read-only access to your own brand's database — never to other brands. Conversations aren't used to train models. We're SOC 2 Type II in progress (target: Q3 2026).