Why we're building BHmetrics

Modern DTC operators are running a million-dollar ad business out of 5+ tabs. Triple Whale for analytics. Madgicx for rules. Smartly for creative. Hyros or Northbeam for attribution. Funnel for ETL. The bill before they spend a dollar on actual ads is $2,000 a month. The data still doesn't reconcile.

We've been those operators. BHmetrics is what we wished existed: one app where creative + media + attribution actually live together. Server-side conversion tracking with EMQ 8+. A rules engine that respects your guardrails. An AI Copilot that's read your audit log and can tell you why spend jumped at 3am.

Principles

• Operators own their data. Your conversions, your customers, your numbers. Never sold, never used to train models for anyone else.
• Every action is reversible. BHmetrics logs every change with reason + confidence. If a rule fires wrong, you see it before the next ad-spend hour.
• Show your work. No black boxes. Attribution models are explained. The Copilot cites the log. Math is auditable.
• Replace the stack, don't add to it. One bill, one truth.

Building in public

BHmetrics is in private beta with our first design partners. We open more spots monthly — DTC operators with $50k+/mo ad spend who want hands-on shape of the v1.

Want in? Apply for beta or email [email protected].